Maitland to cash in on Hunter’s worldwide marketing pitch
Maitland is well positioned to take advantage of a marketing pitch promoting the Hunter to business people worldwide.
GLOBAL OPPORTUNITY: Maitland is well positioned to take advantage of a marketing pitch promoting the Hunter to business people worldwide.
The Hunter branch of Regional Development Australia will launch its annual business prospectus today that outlines the opportunities and a video with the slogan “smart happens here”.
RDA Hunter CEO Todd Williams said the Maitland area embodied that message.
When RDA Hunter conducted a series of broadband workshops last year, Maitland fielded the biggest turnout of businesses with a thirst for tapping into new opportunities.
“I wasn’t surprised by this because with all the development in the Maitland area there is a critical mass of innovative, small and medium businesses,” Mr Williams said.
The Hunter Region is well known throughout the world for its beaches, vineyards and horse studs – primarily geographical features – which is a message Mr Williams wants to build on.
“The video will paint the Hunter in a different light and it’s a different way of telling our story,” he said. “We’re keen to paint a different story that focuses on the people and innovation.”
Upper Hunter MP and Tourism Minister George Souris will launch the prospectus at Fort Scratchley today.
Mr Souris will join the RDA Hunter Committee and 120 Hunter business representatives to launch the 100 page publication that is distributed nationally and internationally to promote the Hunter’s business advantages.
The Hunter Investment Prospectus, which is endorsed by all levels ofgovernment, is an important tool in RDA Hunter’s work to grow and sustain the region’s economy long-term.
“It might not be in the prospectus but Maitland is the heart of the Hunter because it is a growth centre,” Mr Williams said.
He counted the city’s attitude to land development and links to transport as fertile grounds for business.
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