Peek at the creepy lair of Wolf Creek serial killer Mick Taylor a chilling promo for Wolf Creek 2
The Wold Creek 2 installation at Southern Cross Station offered a trip into the lair of serial killer Mick Taylor, played by John Jarrat. Photo: Joe Armao Wolf Creek 2
Still horrifying … a scene from Wolf Creek 2.
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The problem with the lair of Wolf Creek psychotic serial killer Mick Taylor is generally getting out. But for the past week, people have been lining up to get in.
In a piece of marketing you might variously describe as innovative, unusual or macabre, distributor Roadshow teamed with the film funding body Screen Australia to create a ”Wolf Creek experience” far outside the remit of the typical campaign.
Two black metal shipping containers were installed, one atop the other, on the concourse of Melbourne’s Southern Cross railway station. At one end was a red sign with the familiar MA15+ classification symbol. In white print on one black wall were the screen-printed words ”Exhibition of Lost Souls”, for all the world looking like a gallery work. On the side, painted on the rippling metal and easy to miss from certain angles, were the words ”Wolf Creek 2”.
Inside was dark. Very dark. And when the doors clanged shut with a boom, it felt as dark as death itself.
Briefly, the lights flickered on, revealing hundreds of holiday snaps of smiling young faces stuck to the walls in neat rows. Some had specks of what looked like blood on them. The lights flickered off, then the ceiling lit up. It was an illuminated sea of passports, each opened at the photo page. One of them began to talk, a young man telling his tale of coming to Australia. Then another began to tell her story. And another. Eventually, their tales began to coalesce around a central thread: hitching in the outback, they were picked up by a strange man in a blue truck.
The lights went out, and when they came back on, the passports were gone. In their place, the shadowy outline of a female body, on the ground and crawling backwards in a futile attempt to escape.
Two huge boots were planted, one on either side of her. ”You’re nothing but vermin,” a familiar voice boomed. Then that unmistakable, creepy laugh and, finally, a pool of blood and an exhortation to see Wolf Creek 2 in cinemas from February 20. Neither Roadshow nor Screen Australia would confirm the installation cost other than to say it was a six-figure sum.
Hopes for Wolf Creek 2 are high with Roadshow planning a wide release and aiming to top the first film’s $6.1 million local box office (globally, it took more than $50 million).
In a statement, Screen Australia said it is ”keen to support innovative methods of marketing a film and provid[ing] support to filmmakers wanting to expand the digital potential of their projects”.
Rob Moore, marketing manager of Roadshow Films, said the intention of the exercise was ”to put something together that gave people an insight into the world of Wolf Creek, but not in a crap marketing sort of way”.
Over the course of the seven days it was installed at Southern Cross, he estimated between 2000 and 3000 people sampled the 4½-minute experience created by Melbourne company Eness.
He conceded that was not a lot of people, ”but they’re the right kind of people and undoubtedly they will tell their friends about it in a way they never would with a billboard or a TV ad”.
The ultimate purpose, he insisted, ”is to showcase Mick”. It has been eight years since John Jarratt first brought him to life, and the installation attempts to suggest ”he’s been fairly busy in the interim”.
According to Dave Christison, whose team at Eness had about four weeks to create the installation, the future of the piece is uncertain. ”Initially, we had just planned to scrap the metal, but now we’re considering other options.”
Could it end up at Roadshow’s Gold Coast theme park, Movie World, where it might scare the pants off people for years to come?
”Totally,” Christison said. ”It can definitely live on.”
Unlike those poor lost souls in the passports.
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